OptionONE, a high-end caregiver agency in San Francisco, needed a professional and comforting logo to distinguish itself in a market crowded with low-end competitors. Working closely with top executives, we learned what makes them different, and created their logo, brand guidelines and a suite of marketing materials to support them.

For promotional events, evocative and inspirational posters were produced, with a corresponding five-panel handout. The logo has been well-received, and used on a variety of clothing and gifts…even cupcakes.