Asheville School
Asheville School is a private, university-preparatory boarding school in Asheville, North Carolina.
Freshbait created a set of materials (from a 56-page Viewbook to a two-fold fact sheet) that work together to form a cohesive look that defined them as a progressive, personal, academically and athletically challenging alternative to tier one private high schools.
And a look that will make kids say, “wow, this school looks cool AND will help me get into a top university.” Yes, kids do think that way nowadays.
Viewbook (left) and direct mailers for 8th and 7th graders.
Academic Prospectus and Afternoon Activities brochure are companions to the Viewbook. Parents booklet (right) was given a more serious and elegant style.
Quotes and first-hand experience from students were highlighted throughout the materials.
Fold out sidebars with humorous copy and illustration added levity and surprise to the experience.
Clever callouts and half-pages on uncoated stock made browsing the material fun and surprising.
The mountaineering program, highlighted in a dynamic spread from the Activities brochure.
The Parents booklet, focused on building trust with Asheville School and their child's future, used a more serious tone and style.
It uses a timeline to help tell a story and engage with readers.
A direct mail for 7th graders unfolded to a poster with stickers, and a separate fact sheet for the parents.
We profiled select faculty to add personality to the Academic Prospectus.
Insight on team sports at Asheville in the Activities brochure.
Lighter-toned content provides balance with the more informational.
Student profile in the Viewbook.
Faculty profile in the Academic Prospectus.