Small Cars with Style

I've been thinking for some time that eventually, people will value small cars in the same way they value small phone, music player, cameras, etc. Europe has long had luxury in their smaller cars, but they still fall in a price segment below their larger siblings. The New York Times today had an article that touched on this.
I'm visualizing a time when people buy cars more for style than performance, because a car's performance becomes less of a differentiator when your prime concern is comfortably and economically getting from point A to B. Realistically, the difference between cars like the Toyota Yaris, Nissan Versa, and Honda Fit come down to style and features, not performance, because the general quality perception of all these makes is fairly even.
People will want more and more car customization, like we've been seeing with BMW's Mini, Fiat's new 500 and to a degree, Volvo's C30.
<< Home