mommy cupholder: if it has a margarita in it
FYI - Written by our former blog member, Marnie
Today's Wall Street Journal touted an online article with the following teaser: "In trying to widen its appeal, BMW created the Ultimate Mommy Mobile—and offered a view of where luxury vehicles are headed." ALERT! Mommy who likes German autos reading the paper! So, I logged in to wsj.com to get the full scoop on why a cupholder heralds the ULTIMATE Mommy mobile.
Now, those of you who have or had a BMW will know that the cupholders suck. You can buy "upgrades"—multiple cupholders in a group to replace the stock center console. The cupholders in our 1999 BMW 540i Touring (station wagon) are flimsy swing out arms that are not useful if the car is moving. And really, aren't we all drinking too many latte's anyways? Obviously the Germans think we are having too many drinks of all kinds—in the car.
Therefore, the news that BMW was putting big ole "Big Gulp size" cupholders in thier re-designed X5 is, frankly, a pardigm shift. Not to mention, taking the X5, the most manly of the luxury SUVs in my opinion, and gearing it towards the mom crowd (of course we all know that women make something like 95% of the car purchase decisions in America). Wow. Next thing you know BWM will be putting DVD screens in the front seat head rests. Well, the car looks good. A little more narrow in the back. Lower. The reviewer for wsj.com gave it good reviews.
Did it take a new cupholder to get me to notice this car? Well, dammit, yes. And I'll take a margarita instead of a latte. In a Big Gulp cup. But puhlease, will someone please give us (Mommies) more credit — we want more than a car with real big cup holders.
Today's Wall Street Journal touted an online article with the following teaser: "In trying to widen its appeal, BMW created the Ultimate Mommy Mobile—and offered a view of where luxury vehicles are headed." ALERT! Mommy who likes German autos reading the paper! So, I logged in to wsj.com to get the full scoop on why a cupholder heralds the ULTIMATE Mommy mobile.
Now, those of you who have or had a BMW will know that the cupholders suck. You can buy "upgrades"—multiple cupholders in a group to replace the stock center console. The cupholders in our 1999 BMW 540i Touring (station wagon) are flimsy swing out arms that are not useful if the car is moving. And really, aren't we all drinking too many latte's anyways? Obviously the Germans think we are having too many drinks of all kinds—in the car.
Therefore, the news that BMW was putting big ole "Big Gulp size" cupholders in thier re-designed X5 is, frankly, a pardigm shift. Not to mention, taking the X5, the most manly of the luxury SUVs in my opinion, and gearing it towards the mom crowd (of course we all know that women make something like 95% of the car purchase decisions in America). Wow. Next thing you know BWM will be putting DVD screens in the front seat head rests. Well, the car looks good. A little more narrow in the back. Lower. The reviewer for wsj.com gave it good reviews.
Did it take a new cupholder to get me to notice this car? Well, dammit, yes. And I'll take a margarita instead of a latte. In a Big Gulp cup. But puhlease, will someone please give us (Mommies) more credit — we want more than a car with real big cup holders.
posted by David at Monday, October 23, 2006
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